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Director Takes On 100km Desert Trek for Charity

Adam Cheal, Founder and Managing Director of Lincoln-based conveyancing specialists, Fletcher Longstaff is set to cross the Sahara Desert to raise money for children’s charity Young Minds.

Adam, who has been training since October, is setting off to Morocco in November this year to take part in the 8-day Saraha Desert Trek. Adam will join a group of walkers who will tackle the 100km journey, which was set up by organisers Charity Challenge in 1999.

Adam, said: “I’m really excited to be preparing for what could be the biggest challenge of my life. The trek is incredibly arduous so I’ve started training in earnest. Since starting healthy eating and training, I’ve lost more than 23 pounds so I’m well on my way to being fighting fit to take it on!

My aim is to raise more than £3,500 for children’s charity Young Minds, as it is a cause close to my heart. We’ve had some fantastic donations so far but any help is welcome. The charity works with young people to ensure anyone who reaches out for help related to mental health is supported, no matter what the challenge.

Adam and those taking part can expect to explore the Jebel Saghro region, starting on the Maider El Kbir plateau, before ascending Jebel El Mrakib. They will then walk on through palm gorges, joining the dry Rhris River and heading towards an oasis of tamarisk trees. The final days are spent trekking along the Tikertouachene River, before celebrating a successful end to the challenge in Ouarzazate.

Donations are welcome and can be made via Adam’s Just Giving page.

To find out more about Fletcher Longstaff, visit

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