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Could You Be Our Charity of the Year for 2022?

Shooting Star, an award-winning PR, marketing and digital agency, has begun its search for a charity or non-profit organisation that could benefit from free PR and marketing services in 2022.

Based in Lincoln, the agency is encouraging anyone who runs or works for a third-sector organisation which needs help raising its profile to apply to become its 15th Charity of the Year. 

Shooting Star provides 12 months of free advice, expertise and support to a charity that would not otherwise be able to afford such support.  

Jez Ashberry, Director at Shooting Star, said: “We have adopted a charity every year since 2009 as it’s important to us to give something back and support good causes whenever we can. 

“We feel we can best help by offering our services for free – something our team here is delighted to do! 

“We’re excited to receive applications for 2022 and we’d encourage all charities large and small to get in touch with us, even if you’ve applied unsuccessfully in the past.” 

Throughout 2021 Shooting Star has provided Help Us Grieve (HUG) with pro bono marketing, PR and social media support to help them raise their profile and provide the vital funds needed to run the charity.  

Newark-based HUG was established in 2017 by mum Amy Everatt after she lost three babies at different gestation periods. Leaving hospital after each loss, she discovered there was little emotional support available and found it difficult to talk about what she had been through physically and emotionally. 

She and her husband Oliver set up a JustGiving page to raise money to start Help Us Grieve. Now they have a website and an app to signpost people to help and support after baby loss.  

Shooting Star ran a social media competition for the public to submit their favourite recipes and have a chance of seeing them published in the book, which is being released in time for Baby Loss Awareness Week 2022, and TV chef Kwoklyn Wan chose five winning recipes in total. 

The agency also secured an interview with Amy in Woman magazine in October. 

Amy said: “The support from Shooting Star was perfectly timed for HUG as the pandemic threw us all into a wave of obstacles and panic. 

“With their help we have managed to keep going, increase our support to families and grow significantly and we couldn’t be more grateful. A huge thank you to everyone at Shooting Star for being incredible with HUG. There is no way we’d have managed it alone through the most testing times all round. What a fantastic team!” 

To request an application form, email The deadline for applications is 5pm on Friday 17th December 2021. 

To find out more about the charities that have been helped by Shooting Star over the years, visit: 

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