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Commerce and Industry

The Journal For Business to Business Marketing

A new vision for Cleethorpes

What makes Cleethorpes unique?

Wayne Hemingway and Cllr Philip Jackson

That’s what award-winning designers HemingwayDesign, want to know from local people, businesses and visitors over the next month.

HemingwayDesign, a multi-disciplinary design agency and GL Hearn, has been appointed to create a masterplan for the resort of Cleethorpes – from North Prom all the way to the Fitties, from Central Prom to St Peter’s Avenue and all bits in between.

The company were selected following a competitive tendering process and have previously been involved in many successful coastal regeneration projects along England’s coastline.

“You have an amazing coastline here,” said Wayne Hemingway, owner of the company, on a recent visit. “There’s so much natural beauty, alongside the traditional seaside offering and opportunities to capitalise even more on the “staycation boom” and the desire to live “by the sea” that has been accelerated by the pandemic

“Our first job is to listen to the people who know best, the residents, businesses, those that visit, those that know and love Cleethorpes and want to see it continue to be a great place as society evolves. We want to know what people think of what’s here, and what could be here in the future,” Wayne continued.

“We’re looking at everything, from how the resort looks, how it could feel in the future, what businesses could be here in the future and how the resort can purposefully evolve and respond to environmental, health and wellbeing and business issues.

“We want to really get under the skin of local perceptions and understand why people feel like they do.”

From now until Sunday 12 December, there is a survey live online where you can feed in your views, available from, and there will be opportunities to have your say at some round table events being planned in the coming weeks.

The aim of the masterplan is to create a vibrant town , where  people enjoy living, visiting and where businesses thrive all year long.

Cllr Philip Jackson, Leader of North East Lincolnshire Council, said: “Cleethorpes is a real jewel and along with local residents, businesses and indeed tourists, we have a unique chance to help shape the town’s future.

“We’re delighted to have Wayne and the team at Hemingway Design and G L Hearn on board. In the last few years, they have shown that they really bring a community-focused approach to their work and a passion for improving things that matter to local people.

“We’re confident that they have the expertise and experience to deliver a masterplan that works for Cleethorpes, and I’m looking forward to working with Wayne and the team in the coming months.”

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