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Commerce and Industry

The Journal For Business to Business Marketing

Food delivery firm flips its business model as it opens new restaurant

Pic shows Jack Hanman outside Holy Brunch, his new restaurant and takeaway in Paragon Arcade, Hull.

The man behind Hull’s first independent hot food online delivery platform has opened a restaurant of his own – but he won’t be doing deliveries!

Jack Hanman launched Hull’s Kitchens in 2020 after paying more than £40,000 in
commission for national brands to deliver food from his first restaurant, Temptation in
St Stephen’s Shopping Centre, Hull.


Hull’s Kitchens did so well that Jack then closed Temptation to focus on plans to
franchise the new brand. That is still his aim, with the service now also operating in
Scunthorpe, but Jack has now launched a new venture, with Holy Brunch opening at
Paragon Arcade in Hull.


Holy Brunch has created a mix of five full-time and part-time jobs on top of the three
people employed by Hull’s Kitchens. Jack promises to offer an array of new ideas for
brunch, drawing on the inspiration and expertise of a Michelin Star chef who is
providing consultancy services.


Jack said: “I just love brunch. I never eat breakfast. I like to eat at about midday and I
like a decent brunch.


“Holy Brunch came about because I am quite an avid foodie and I spend a lot of time
in and around the city centre, where we have our Hull’s Kitchens office. But I find it
frustrating because I just don’t think there are enough independent restaurants doing
something different and out of the ordinary.”


Jack diversified after a unit became available in Paragon Arcade, which has been
brought back to life by Allenby Commercial.


The Victorian property houses independent businesses ranging from a traditional
barber’s and a Latin American restaurant to a hair salon, brow bar, and shops selling
homewares, bespoke furniture, antique jewellery, paper and stationery, flowers, vinyl
records and more.


Georgia Allenby, Design and Marketing Manager at Allenby Commercial, said: “It’s
not often we have a vacant unit and when something does become available we
always get a lot of interest, which means we can go for a business which we think
complements the other Arcade operators.


“Jack has got good experience and a great idea which we haven’t seen anywhere
else in the Hull area. He recognises the potential of the unit he’s taken on and he’s
full of positivity – we’re confident he will turn it into another attraction which will lure
people into Paragon Arcade and benefit everybody else in there.”


Holy Brunch offers sweet sensations including apple and cinnamon topped with icing
sugar, and seasonal berries compote with maple syrup, as well as savoury delights
such as chorizo and pea hash, spicy baked beans with potato cakes and a Cajun
breakfast bagel. There is an extensive list of vegan options.


In the background, Jack will continue the roll-out of Hull’s Kitchens, which has now
signed up nearly 60 restaurants and takeaways across the city with its commitment
to provide a service which is affordable for customers and businesses, and with a
promise to stay small and local.

Jack said: “Hull’s Kitchens came from our experience at Temptation of paying more
than £40,000 in commission to national brands in our first year. For a lot less than
that we were able to set up our website and app and provide businesses in our city
with a much more appealing service.


“But no, it won’t be recruiting Holy Brunch. We’ll be operating as a takeaway and
we’ve fitted out the fist floor with old church pews and other quirky features to create
seating for more than 20 people, but we know from Hull’s Kitchens that deliveries
don’t work for everybody.”

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