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Commerce and Industry

The Journal For Business to Business Marketing

Businesses and residents are encouraged to take part in a day of engagement as a flagship COP 26 event rolls into Hull

The region’s business community, together with interested residents, are invited to
take part in a flagship COP 26 event as the Carbon Battle Bus visits Hull city centre.

The battle bus, which is travelling the whole of the UK as part of Planet Mark’s Zero
Carbon Tour, is being brought to the region by the HEY LEP.


This whole day event, taking place on Monday 18 October at the Hull City Hall, will
explore many of the topical and practical aspects of net-zero, decarbonisation and
sustainability. The event will have limited in-person tickets available but will also be
streamed online for those who wish to attend remotely.


The first event of the day will be held by Marketing Humber, who are bringing its
opening Waterline Summit 2021 event ‘The Waterline – Why the world needs the
Humber,’ to the Hall’s Mortimer Suite.


Held over five days from 18 to 22 October, just weeks before COP26, The Waterline
Summit 2021 will link innovative decarbonisation projects and pioneering work taking
place to tackle climate change in the Humber to similar efforts across the world.
The Waterline event will see a panel of special guests, featuring nationally known
experts, discuss how the Humber region’s unique opportunities for environmental
change and improvement can have a global influence.


Planet Mark, a sustainability certification for businesses, real estate and products,
will then hold events across the day on the main stage, while HEY LEP will also be
holding break-out sessions on a number of related subjects, such as how SMEs can
become more sustainable and how partnering with nature groups can ensure
property developments can be environmentally friendly.


Businesses from across the region will also showcase how they have made or are
planning to make important changes to their businesses to embrace climate change
and become more sustainable.


There will also be space at the event for networking and to find out more about the
different organisations across the region, who can support businesses with their net
zero targets. Meanwhile, young people will be involved at the event with a special by
invitation-only event for schools at the nearby Ferens art gallery, which will aim to
inspire young people to make sustainable choices for any of their future business
ambitions

The tour is visiting Hull as part of the COP 26 summit taking place in Glasgow in

November and the Government’s ‘Together for our Planet’ campaign and the UN-
backed ‘Race to Zero’ campaign.

James Newman

Chair of HEY LEP, James Newman, said: “We are thrilled to be hosting this flagship
COP 26 event, which we hope will inspire local businesses and residents to consider
the environmental impact of their operations or the way they live, encourage
sustainable change and find new ways of conducting business, which may in turn
help productivity and create a more sustainable climate.


“We also hope that this event can demonstrate to everyone in and outside of the
region the great work already taking place in our region, as well as the huge
opportunities we have to offer, not just the rest of the UK but the rest of the world.
“As the key partnership between the private and public sectors in the region, this is
just one of the many activities the new HEY LEP is leading and coordinating within
the Humber to support COP 26 and the net zero targets set by Government. We are,
therefore, incredibly proud and pleased that we can showcase this event as part of
the globally important COP 26 summit.”

Bill Walker


Bill Walker, Chair of Marketing Humber, said: “We are delighted to bring the launch
of The Waterline Summit 2021 to the Planet Mark’s Zero Carbon Tour, alongside our
event partners the University of Hull, Yorkshire Water, Yorkshire Energy Park and
Ørsted, and Waterline COP26 Partner Zero Carbon Humber.


“The Waterline campaign has sparked commitment and ambition across the Humber
to transform threat into opportunity. This has created a fantastic platform over the
last three years to recognise, network and promote the excellence in
decarbonisation, renewables and environmental resilience in the UK’s biggest
carbon generating region.


“This event will position the Humber as central to the global climate challenge facing
world leaders and connecting the Humber globally. As we rebuild from the pandemic,
our first day of events will be based around the need for a global green and just
transition. Join us online as we kick off the first of many events across the full week
18-22 October as part of The Waterline Summit 2021 – we’re looking forward to
seeing you there.”

Steve Malkin

EDITORIAL USE ONLY Steve Malkin, founder and CEO of Planet Mark, unveils the Carbon Battle Bus, the UKÕs first fully electric coach delivering the net zero carbon message, at Old Palace Yard, Westminster, to launch the Zero Carbon Tour by Planet Mark, a series of zero carbon initiatives for small businesses. Picture date: Wednesday June 9, 2021. PA Photo. The tour, which starts in London and ends at COP26 in Glasgow, will feature free events such as a sustainability open mic session, showcasing examples of the sustainable initiatives from featured organisations and a three-hour Net Zero Essentials Workshop that aims to give businesses the tools to make a net zero pledge and create their own Carbon Action Plan. Photo credit should read: Anthony Upton/PA Wire


Steve Malkin, CEO of event organisers Planet Mark, said: “We are thrilled to
collaborate with Hull and East Yorkshire LEP on the Zero Carbon Tour as part of the
Together For Our Planet campaign in the build up to COP26. We look forward to
gathering in-person and online with the local community to talk about net zero
carbon and the critical Race to Zero that we must all play a part in, together.”


To book your tickets for The Waterline Summit launch event on that morning, please
visit https://thewaterline.global/summit-2021 and for all other events taking place on

October 18 please visit: https://heylep.com/road-to-net-zero-hull-cop-26-flagship-
event/

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