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Commerce and Industry

The Journal For Business to Business Marketing

Marketing Humber invites you to attend….

Arts, Culture & Industry: Interconnected responsibility for a low carbon futureAn event under the Earth

About the Event

We are pleased to deliver our first physical Bondholder Breakfast event of 2021 in Hull Minster, during its time as host of the Gaia installation as part of the Freedom Festival.

The Gaia installation offers an insightful backdrop for this event, which will bring together arts, culture and industry and explore our shared role in transitioning to a low carbon future. The installation will offer a powerful new perspective on interconnection and why we have a joint responsibility in accelerating and delivering this transition. 

At this event, you will hear from Professor Mark Jolly, Director of TransFIRe, who will explore the role of heavy industry in the transition to net zero. Professor Jolly will be joined by a member of his TransFIRe team Dr Anne Velenturf and local business leaders Mikey Martins and Dominic Gibbons who will explore the hopes for new visions and ambitions for the Humber’s cultural sector.

Who should attend? This event is for all regional business, manufacturing and construction leaders and anyone interested in the interconnected role of arts, culture and industry in the region’s journey to net zero. 

Register by visiting :


Professor Mark Jolly,

Director of ManufacturingCranfield University & Director of TransFIRe Project

Prof Jolly will explore the role of heavy industry in the transition to net zero, specifically discussing the work of TransFIRe in supporting the Foundation Industries’ transformation into non-polluting, resource efficient modern competitive manufactories working in harmony with the communities in which they are situated.

Mikey Martins, 

Artistic Director and Joint Chief Executive,

Freedom Festival Arts Trust 

Mikey will share insights on the city’s annual festival and its importance in propelling Hull’s arts and cultural scene, including why the decision was made to invite Gaia to the city

Dr Anne Velenturf

Senior Research FellowUniversity of Leeds & Research Fellow at Cranfield University

Dr Velenturf will join the Q&A Panel

Dominic Gibbons,

Manging Director, Wykeland Group & Chair, Hull & East Yorkshire Cultural Compact

Dominic will explore the hopes for new visions and ambitions for the cultural sector and the goal for creating strong links to other sectors, in addition to positioning culture more prominently in local agendas, such as the transition to net zero.

Bishop Frank White

Community Engagement, Hull Minster

Bishop Frank White will welcome guests and introduce the opportunity to look around the Gaia installation. 

This event is brought to you by Marketing Humber, as part of the Waterline Campaign.

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