Award-winning PR, marketing and digital agency Shooting Star has signed a big hitter as it continues to grow thanks to increased demand for its services.
Maz Davis, who previously headed up the marketing team for UK heritage watch brand Accurist, has joined the Lincoln-based agency as Senior Account Manager.
Maz has over 25 years’ experience in brand marketing and has worked extensively in the toy and nursery sector and more recently in the watches sector.
She was Marketing Manager at MGA Entertainment/Zapf Creation for over 11 years, spearheading growth for a portfolio of girls’ toy brands including iconic Baby Annabell® and Baby Born®, and for the past three years has held the position of Head of Marketing for household name Accurist watches.
Commenting on her new role, Maz said: “After working in marketing on the client side for many years I am thrilled to be moving back to my roots in Lincolnshire and joining the talented Shooting Star team with an exciting portfolio of clients.
“I am passionate about creativity and driving brand growth so I am very much looking forward to being part of the experienced team in delivering compelling PR, marketing and digital plans for our clients in 2021 and beyond.”
Director Jez Ashberry said: “Adding Maz to our growing team is a huge feather in our cap and we’re delighted to have her on board.
“The pandemic has made life tough for many businesses but I’m pleased to say we’re very busy with new and existing clients.
“Maz has some fantastic experience, and the knowhow and skills she has gained from a long career in PR, marketing and branding will be a brilliant addition to the Shooting Star team.”
The agency expects to announce more new appointments in the coming months.
Shooting Star specialises in media relations, social media, traditional and digital marketing, media training and crisis management.
On its current client roster are Oceans Toilet Tissue, glass manufacturer Beatson Clark, offsite building specialist Rollalong and the Greater Lincolnshire Local Enterprise Partnership, among many others.
For more information about Shooting Star visit the website or follow the agency on Facebook, Twitter and Instagram.