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The Journal For Business to Business Marketing

Online sales and delivery-based business models driving recruitment in Lincolnshire

Langleys managing partner, Tim Cross.
  • 56% of employers indicated they are looking to recruit in the first quarter of 2021 
  • 50% of Lincolnshire businesses have an increased online sales focus 
  • 22.7% have incorporated a delivery-based service line to their business model 

A greater focus on online sales and delivery-based business models are driving recruitment rates in Lincolnshire, according to a study of how businesses have fared over during the pandemic.  

The research, which was published 1st March 2021, in the Back To Business? report from Langleys Solicitors also supports findings by CIPD in the Labour Market Outlook report, which revealed that the region’s businesses are displaying their strongest employment intentions since the beginning of the pandemic. 

More than half (56%) of employers indicated they are looking to recruit in the first quarter of 2021, which is up from 53% in the previous quarter and 49% six months ago. A positive sign which, combined with the roadmap for easing lockdown restrictions, points to positive growth for the region. 

The East Midlands were found to have a net employment balance of +13, the third highest region in the country, and above the national average of +11. The research of 250 business owners and directors in Lincolnshire, commissioned by Langleys Solicitors, suggests that a change in business models and a demand for different types of talent in the region is triggering this recruitment boom.  

The research found that half of Lincolnshire business owners and directors said they now have a greater focus on online sales post-pandemic, and more than one in five (22.7%) had incorporated a delivery-based service into their business model, following a change in demand from consumers. 

Commenting on the positive news for the region, Tim Cross, managing partner at Langleys Solicitors said: ““The pandemic has shaken up the region’s businesses, and impacted what kinds of talent they need to meet the new demand post-restrictions.  

“It is incredibly encouraging to see for Lincolnshire job market, and business in general, with more than a quarter (27.3%) of Lincolnshire firms incorporating restructuring into their Covid recovery plan, and research showing that this is in fact a net gain in employment rather than being redundancy-based. We are expecting a flurry of new jobs, and business growth, as businesses adapt to the post-pandemic world. 

Firms in the region also have ambitious hiring plans, with 9.1% saying onboarding was highly critical to future success, versus 5.4% nationally. The figures signal growing hope from firms and that preparations are being put in place to support post-pandemic growth. 

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