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Commerce and Industry

The Journal For Business to Business Marketing

Extra support available for tourism businesses affected by Covid-19

Bridlington Maritime Trail

The Humber LEP’s Business Growth Hub is inviting businesses in the Humber’s  visitor economy to apply to a 100% funded grant scheme to support with Covid-19  business recovery.  

First launched in September 2020, the “Kickstarting Tourism” grant scheme has  awarded grants to more than 85 businesses to date, and with limited funding  remaining, the Growth Hub is encouraging eligible businesses to register and then  apply for the grant scheme once the online portal re-opens in January. 

Grants of up to £3,000 are available, and can be used to cover costs arising from  implementing “return to normal” activities, such as working with consultants and  specialist advisors to devise new marketing and sales strategies, or to look at  introducing a new product or service to the business in order to diversify. Also, the  grants can be used to fund the purchase of specialist equipment (costing £4,999 or  less) to help with business recovery or to help provide new-to-the business products  and services. 

However, the grants cannot be used to cover “retrospective costs”; that is, to fund  anything a business has already paid for. The grants can only be used to fund  activities or equipment that is yet to be purchased.  

Businesses will need to demonstrate the impact that Covid-19 has had on their  business, and will also need to provide a brief business case on how they will use  the grant, and how this will help the business “get back on its feet”.  

A business in the visitor economy is one where the business is dependent on visitors  for income, including both leisure and business visitors. Some examples of visitor  economy businesses are accommodation providers, travel and transport businesses,  hospitality businesses (pubs, cafes, restaurants and street food vendors), leisure and tourist attractions, travel agents, performing arts organisations, museums and  cultural organisations.  

Jon Brunton, Growth Hub Manager at the Humber LEP said “We first offered these  grants in September, and demand was unprecedented, with our grant processing  team receiving over 100 applications within 48 hours. 

“Now that we’ve worked through the applications that we’ve received to date, we are  now in a position to invite further applications from new businesses. These grants 

are wholly separate from the other Government grants for businesses such as the  Local Restrictions Grants available through local councils, so businesses can still  apply for a Kickstarting Tourism grant even if they’ve had another type of grant from  the Council, subject to state aid limits. 

“We are therefore delighted that we will be able to support more businesses in the  Humber’s vibrant – though for the moment under siege – Visitor Economy.” 

Businesses can register as a “pre-application” via a dedicated online portal from Thursday 7th January. The Growth Hub team will then invite full applications from  eligible businesses that have registered on a first-come, first-served basis.  Assistance to complete the grant application form can be provided by the Growth  Hub’s business advisor team on request.  

Visitor Economy businesses can find out more about this grant scheme, and can  also access the online portal on the Growth Hub website here:

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