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Commerce and Industry

The Journal For Business to Business Marketing

Shooting Star Announces New Addition to the Team

Gemma-Louise King, who has over 20 years' experience in the industry, is the latest addition to the Shooting Star team.

PR and marketing agency Shooting Star has welcomed a new addition to the team following an increase in demand for its services.

Gemma-Louise King, who previously worked as a PR and marketing manager for one of the country’s leading producers of concerts and events, has joined the award-winning agency as an account manager.

Gemma has over 20 years’ experience in the industry and has worked extensively in the hotel and hospitality sector. She was Head of PR & Communications for Portugal’s largest luxury resort for seven years, Vale do Lobo, before returning to the UK in 2011 to set up her own marketing and branding agency.

Commenting on her new role, Gemma said: “Shooting Star has an extensive and varied client database, which provides both interesting projects and creative opportunities, so I am looking forward to being involved with these and of course towards some exciting plans for 2021.

“There’s an excellent quote from (former basketball player) Phil Jackson: ‘The strength of the team is each member. The strength of each member is the team.’ This couldn’t be truer. The team here are a fantastic bunch of creatives with an infectious drive for delivering first-class PR and media, and it’s rewarding to be a part of that, and to hopefully bring something new.”

Director Kate Strawson said: “We’re chuffed to bits to have Gemma on board and to be growing during what is a very challenging time for businesses. It’s a tribute to our hard-working team who have all shown incredible commitment and drive to overcome all of the difficulties we and many other companies have faced, such as having to work remotely from home for such a long period of time.

“I think we’re all itching to get back to the office and enjoy some face-to-face time with our colleagues and clients!

“Gemma’s specialist knowledge of the hospitality, events and luxury tourism sectors will no doubt come in handy, but she is a good all-rounder with a passion for delivering results-driven, creative campaigns.

“To find someone so well qualified and suited our agency is quite rare so we are counting our lucky stars!”

Following Gemma’s appointment Shooting Star is now recruiting for a social media executive to support the agency’s growing digital marketing team. For more information about this or any other vacancies please visit and click on News.

For more information about Shooting Star visit the website or follow the agency on FacebookTwitter and Instagram.

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