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Commerce and Industry

The Journal For Business to Business Marketing

NEWLY LAUNCHED VODKA WITH LINCOLNSHIRE ROOTS WINS PRESTIGIOUS IWSC SILVER SPIRIT 2020 AWARD

A Lincolnshire-based distillery has today scooped a prestigious international award for its first-ever spirit, just months after launching. Scoring an impressive 92 out of a possible score of 100 on a double-blind taste test, the expert panel of judges in the International Wine and Spirit Competition (IWSC) described Edwards 1902 as  “a sweet, clean and cooling spirit with mineral notes and an earthy depth”.

Edwards 1902 English potato vodka is a single-variety vodka, batch-produced at Elsham Wold Distillery from Lincolnshire Limestone King Edward potatoes, just a few miles from the farms where its main ingredient is cultivated. The small but highly skilled team take great pride in their craft and control the whole process themselves, from soil to spirit.

The variety – widely renowned for its superior eating qualities – was first grown in Scotter, Lincolnshire in 1902 and has been grown in the county by three generations of the founders’ families for more than a century. The potatoes’ creamy texture was the inspiration for the Edwards 1902 founders to create a great tasting, perfectly smooth sipping vodka from a single variety and today’s accolade affirms their decision.

“We are delighted that Edwards 1902 has been recognised by such a respected, international organisation in its debut year. Receiving an award from the IWSC will give customers the confidence to discover the great taste of Edwards 1902, knowing that it has passed meticulous tests of quality and taste and outscored more established vodka brands. It also makes us even more proud to represent both sustainable British farming and the county of Lincolnshire.” – Matthew Hamilton, Louth-born Founder and Co-Distiller.

Edwards 1902 has already been carving out a name for itself locally with several bars, independent retailers and farm shops agreeing to stock the distinctively-bottled spirit and positive feedback has been flooding in via social media, including an Instagram story from acclaimed DJ and music producer, Jax Jones.

The IWSC’s accolade further strengthens the team’s faith in their belief that a great -tasting, locally-produced spirit from natural ingredients can transcend the popular craft market and conquer the premium spirits industry.

Founded over 50 years ago, the IWSC is acknowledged as one of the highest honours in the drinks industry. Renowned for its tightly structured, rigorous tasting process, the judging is made up of a group of carefully selected, expert panellists who use a ‘double-blind’ method to ensure consistency.

Hundreds of samples from around the world are tasted in pre-poured, numbered glasses to ensure the bottle is never seen by the Judging Committee. Each spirit is then judged by the panel in sync, and any spirits scoring 90 and above enter the second stage to be re-tasted for final confirmation.

Edwards 1902 is available in a 70cl classic bottle on www.edwards1902.co.uk and from selected local stockists, priced from £39.

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