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Commerce and Industry

The Journal For Business to Business Marketing

Sheffield-based Über acquires integrated agency, Public Image

Greg Clark (left) and Paul Green (right)

–          Über Agency continues to grow with acquisition of Doncaster’s Public Image

–          Public Image to relocate to Über’s Sheffield base

–          Move will strengthen Über’s ‘best outside of London’ position

Sheffield advertising agency Über has acquired the Doncaster-based integrated agency, Public Image. The move cements Über’s ‘Best outside of London’ position, and will considerably bolster its business-to-business capabilities.

Multi-award-winning and founded in 2003, the acquisition will see Über’s team expand as Public Image’s staff – including MD, Paul Green – relocate to the Sheffield agency’s base in Park Hill.

Over the years, both agencies have worked with major national brands, including DFS, Harveys, Benson for Beds and Netto, often at the same time.

The acquisition broadens Über’s capabilities and strengthens its team, especially in the B2B space, an area Public Image has a great deal of experience and a strong client roster.

Following a re-brand earlier in the year, the move underpins a broader agency growth strategy for Über. While strong creativity will continue to be its niche, it is also significantly expanding its digital capabilities, and now its business-to-business capabilities in line with client and consumer demands, as well as strengthening its core senior team with a number of key hires.

Greg Clark, Managing Director at Über, said: “We are very excited to welcome Public Image into the Über family. We have been respectful rivals for many years, and have both been top of the regional agency list for the past 14 years, competing for – and often working on – the same clients.

“The agency’s strong retail experience mirrors our own and helps us offer our clients an unparalleled level of experience outside the network agencies. In addition to this synergy, Public’s portfolio of work will significantly boost our B2B credentials, and the move will help us solidify our ‘best outside of London’ stance.”

Paul Green, Managing Director at Public Image, said: “This is a thrilling time for everyone. Über is extremely well respected, and has a well-deserved reputation for delivering outstanding work, not just regionally but nationally, and our skill sets complement each other perfectly.”

Über’s confident, future-facing attitude is summed up by its bold new positioning: brand spankers and vanilla killers – the agency that won’t do ‘so-so’. This underlines the core culture, attitude, and philosophy that has flowed through Über for 14 years. Über is based in a 4,800 sq ft office in Sheffield’s iconic Park Hill development, a home the agency moved to in 2012.

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