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Commerce and Industry

The Journal For Business to Business Marketing

Audience inspired by combination of fish and microchips

The combination of fish and microchips highlighted the multifaceted role of a facility which makes a significant contribution to tourism, trade and technology.

The Deep aquarium was the venue and The Deep Business Centre was the sponsor for the event presented by Hull Business Women’s Breakfast Club (HBBC) with the theme “Tomorrow’s World Today”.

Keynote speaker David Keel of C4Di and rising stars of RB Daniel Groom, Catriona McAulay and Temitayo Ogundimu impressed an audience of business leaders with presentations demonstrating how transformations driven by technology continue to span the generations.

They also inspired their audience, with guests turning their focus on their own business and even their personal lives after hearing how David retired last year from global brand management business Trident and is now Chair of C4Di, with the RB speakers flying the flag for the millennial generation as part of the company’s future leadership programme.

Pat Coyle, Chair of the HBBC, said:

I like to think that I am quite tech-savvy, but this session really made me think about how lives are affected by technology and how embracing social media and new ways of working is the new norm.

Listening to David, Dan, Cat and Temitayo speak in such an iconic place about how the digital space is evolving made this event really special. The Deep is a wonderful venue and provided the perfect backdrop to make this a very memorable Biz Week event.

Robert Jackson, Joint Managing Director of KFM Recruitment Ltd said:

When you have been in business for a few years you have to go to events like this to update yourself, catch up on where you need to be and how to keep ahead.

It helps you make people aware of who you are and what you have to offer, and we found it very enlightening and motivating.

Kathryn Shillito, HullBID City Centre Manager, said:

The event reaffirmed that Hull is almost the epicentre of the digital world at the moment with so many fledgling businesses working together, sharing knowledge and expertise and providing services to major worldwide brands.

It should also inspire our own local businesses, who can develop their own products and services with the help of innovative technology partners right here in Hull.

Louise Kirby, Director of People and Operations at The Deep, said the event, held as part of Humber Business Week and sponsored by The Deep Business Centre for the fourth time, demonstrated the versatility of a site way beyond its high-profile role as an internationally-renowned tourism attraction.

Louise said:

Technology is essential to any business and is certainly at the heart of the activities of many of our Business Centre’s tenants. The Deep aims to be a nurturing environment, not only for our colony of Gentoo penguins but also to help to grow companies within the Business Centre. We are always keen to put our tenants’ digital requirements first by sourcing services not often readily available or affordable to smaller businesses.

At this side of our site the visitor attraction is of course a public science centre as well as an aquarium and is a hub for technological excellence in order for us to carry out our charity’s environmental research work and educational aims.

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