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Tech North executive joins Ash TV as Chairman

Ash TV has appointed Tech North’s Richard Gregory as the smart video advertiser’s first chairman.

Ash TV has appointed Tech North’s Richard Gregory as the smart video advertiser’s first chairman.

Mr Gregory, executive chair of Tech North’s Advisory Board, brings a wealth of management and tech-savvy experience to the young and growing Hull company, which has opened offices in France, Germany and the Netherlands in the last 12 months.

Some of Mr Gregory’s career highlights include 12 years at a senior level at agency Latitude Digital Marketing, with ten years as chief operating office and two years as managing director, and co-founding SAScon, the Search, Analytics & Social Conference.

Until December last year Mr Gregory was director of Tech North, before moving to his current and more strategic advisory role ahead of Tech North’s transition in April to Tech Nation.

Ash Lewis, Ash TV’s CEO, said:

Richard has great agency, communications, business and strategic expertise and has worked at the heart of the tech industry in the north of the country for many years while growing significant, strong, sustainable and robustly financed corporate assets.

“Ash TV and our teams here in the UK and mainland Europe will benefit greatly from the experience, insights, connections and mentoring support he will be able to bring to the business as we consolidate the current phase of development and look to initiate new product launches and media partnerships.

His involvement will also be a great addition to the Hull and Humber’s vibrant digital economy.

While at Tech North, Mr Gregory was able to help build regional, national and international awareness of the north of England’s tech strengths and opportunities.  He holds various non-executive and trustee positions, including as chairman of Liverpool-based tech start-up, Ruler Analytics; he is a member of the Manchester Digital Council.

Richard Gregory said:

Ash TV has already seen impressive growth and secured its first round of funding in a very short time. The business is already working with some brilliant clients and partners and I’m excited to dive in to help Ash and the team secure a huge chunk of the growing mobile video advertising market.

Ash TV  provides an auto-playing video advertising platform for mobile, where advertisers can target audiences by selecting their age, gender, location, interests and occupation (AGLIO).  Its unique, patented technology is supported by artificial intelligence (AI) software to target adverts using location and social media data. It provides real-time feedback to clients on the effectiveness and targeting of their advertising campaigns.

In 2016. Ash TV was among ten of the fastest growing companies in the North to win Northern Stars, a Tech North Award for tech and digital start-ups. In the last year it has secured a round of investment finance from Mercia Technologies through Enterprise Ventures Equity Finance’s Northern Powerhouse Investment Fund and has struck a mobile video advert placement deal with Immediate Media, owner of some of the country’s leading consumer magazine and digital publishing brands.

The company, which launched in 2016, opened new offices at Hull’s Centre for Digital Innovation (C4DI) in 2017, has offices in Amsterdam, Berlin, London and Paris. It recently released Ash.TV 2.0 that includes a number of new features.

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