We send out our lovely email newsletter with useful tips and techniques, recent articles and upcoming events. Thousands of readers have signed up already.
Email address
Secure and Spam free...

Commerce and Industry

The Journal For Business to Business Marketing

Sheffield Hallam students ‘raise a glass’ at champagne masterclass

John Hinkley from Riedel, Francoise Peretti, students James Cross and Tiffanie Rees-Wells and Dr John Dunning

Sheffield Hallam hospitality students raised their glasses during a fizz masterclass with the Director of the Champagne Bureau UK.

Francoise Peretti visited the University to give final year hospitality management students and local food and beverage industry workers a tutored champagne tasting session.

Students sampled five different champagnes using different glassware, supplied by Riedel, to demonstrate the effect this has on the taste.

They also discussed innovations and developments in the champagne and sparkling wine industry which is part of the hospitality course curriculum.

Dr John Dunning, Principal Lecturer in Hospitality Management, said:

We are delighted to be able to welcome Francoise to the University.

The event was an excellent opportunity for students to have a unique chance to have a tasting and learning session conducted by an industry expert which greatly enhances the curriculum.

The Champagne Bureau UK, which provided the wine for the session, is the educational and promotional arm of the Comité Champagne based in Epernay, France.

Francoise Peretti added:

For us education is key and working with hospitality schools like Sheffield Hallam University is paramount. Students are going to be the ambassadors of champagne of the future and we need to give them the knowledge that is expected.

It is going to help them to understand the world of champagne which is not only fascinating but revenue generating, whether the students end up as managers, restauranteurs or sommeliers it’s key for them to know.

For press information: Joanne Beattie in the Sheffield Hallam University press office on 0114 225 2074 or email

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

You might also like

Advertise with us! Get discovered by thousands of new potential clientele. View our media pack for pricing...