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Commerce and Industry

The Journal For Business to Business Marketing

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Pies and puds aplenty for leading PR, Social and Content Agency

Leading Leeds and London-based PR, social media and content agency, The Lucre Group, has today announced two tasty new account wins for its Food & Drink division from one of the UK’s biggest food companies, 2 Sisters Food Group.
Left to Right: Vickie Rogerson and Rebecca Mann

Leading Leeds and London-based PR, social media and content agency, The Lucre Group, has today announced two tasty new account wins for its Food & Drink division from one of the UK’s biggest food companies, 2 Sisters Food Group.

The agency won pitches for both Holland’s Pies, based in Lancashire, and Derbyshire-based Matthew Walker Puddings.

Holland’s Pies, Lancashire baker since 1851, will commence as a retained client, with Lucre tasked with building brand awareness in key sales areas as well as through digital and social media. A key area of focus will be highlighting Holland’s Pies’ innovation and product development, whilst also celebrating its heritage.

Matthew Walker is the oldest Christmas pudding maker in the world and also makes premium sponge puddings, cakes, party food and seasonal desserts. It initially appointed Lucre to support its own-label and branded festive pudding ranges however, has subsequently enlisted Lucre to also launch its Matthew Walker Gluten Free sponge pudding range across social, consumer and trade media.

Vickie Rogerson, The Lucre Group’s Food & Retail Director, said:

Matthew Walker Puddings and Holland’s Pies are iconic brands with iconic products, so we’re really excited to be working with them. Who doesn’t love puds and pies! It’s an exciting time for our Food & Drink division as we accelerate its growth with these two account wins.

Sarah Gibbon, Senior Category Manager, Matthew Walker added:

Christmas is the most important time of year for us so we need to elevate our products and expertise above the festive noise and really make a difference to customer’s pudding awareness and ultimately, drive sales. We were really impressed with Lucre’s creative campaign that perfectly merged social and PR and will help us communicate our key messages. We’re really excited to work together on this campaign to celebrate puddings in all their glory!

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