Barnsley video business boosted by TV contracts

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Joada Allen-Booth - centre - with her team
Photograph shows the team at Visualisedit - clockwise from bottom: Lewis Burns, Joada Allen-Booth, Jacob Waterall, Mark Rodgers, Aimee Routledge, Lee Ford. (Jenny Watson not pictured).

A growing Barnsley-based video production company is celebrating success after securing contracts to produce TV commercials for clients including PizzaExpress.

Visualisedit has been chosen as a preferred supplier to three TV advertising organisations, and is now producing broadcast adverts on behalf of their customers around the UK.

They have so far produced over 70 commercials, working with Sky AdSmart, London Live and Made Television. These include adverts for a range of businesses, including plumbers, taxi companies, independent restaurants and the high street eatery PizzaExpress – which was produced for London Live.

Visualisedit was set up in 2013 by former sports broadcaster and college lecturer Joada Allen-Booth, and now employs six people. Based at the Digital Media Centre in Barnsley, the company makes corporate, wedding and event videos, and clients include local authorities, private sector businesses and charities. They also regularly produce videos for Def Leppard frontman Joe Elliot’s band Down ‘n’ Outz.

The new television contracts have provided a significant financial boost for Visualisedit, which has been supported by Enterprising Barnsley, the business development and support arm of Barnsley Council. The company is on target for a 30 per cent increase in profit by the end of 2016, and in the last two years, turnover has increased by £100,000.

Joada said:

With the addition of the TV advertising work we’ve seen significant growth, and much of that has been down to building positive relationships with clients, as well as a combination of the skills and personalities of our team. All but two of my staff came to me first on work experience, and I’m a big believer that if you invest in people, that loyalty will always pay you back.

Enterprising Barnsley initially supported Visualisedit with start-up services that included branding, and coaching in how to write winning tenders. And as the business has grown, they have been assisted in areas including HR and financial management.

Joada said:

Enterprising Barnsley have been a fantastic source of free support for us, right from day one. When we started out I knew a lot about video production and editing, but less about business – so their help was invaluable. And their coaching in how to write tenders has definitely paid off, as our recent contract wins have shown.

We also love being based at the Digital Media Centre as it’s a real creative hub, and it helps to be surrounded by other growing businesses and entrepreneurs.

Alongside its commercial work, Visualisedit also coaches disaffected young people towards digital media BTEC qualifications, working with secondary schools across Barnsley. They have recently started working with a pupil referral unit in Rotherham, and team members also visit primary schools to deliver animation workshops.

They plan to continue to run this education side of the business whilst expanding their corporate client base by challenging misconceptions around the cost of video and TV advertising.

Lee Ford, creative director at Visaulisedit, said:

We’re finding that the fear of video is starting to pass and companies are now realising that it doesn’t have to cost a fortune. With advances in digital technology, TV advertising can now be highly targeted, and this means that the cost is significantly lower than it used to be – so it’s not just big brands who can benefit from it.

John Heckingbottom, business development manager at Enterprising Barnsley, said:

Visualisedit is a great example of a forward-thinking company which has seen its hard work pay off. Joada has invested time and effort into nurturing her staff, and it’s fantastic to see the team working with such major clients. The business is still only three years old, so we’re looking forward to supporting them to grow even further.

Enterprising Barnsley, the economic development arm of Barnsley Council, provides specialist support to businesses with growth potential. The Digital Media Centre, Barnsley’s flagship creative and digital hub, is part of their portfolio of business support and accommodation.