KC accelerates investment in fibre broadband and prepares for business rebrand

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Ultrafast broadband to be available to the majority of KC’s customers by December 2017 Local communications provider KC today outlined plans to accelerate its deployment of ultrafast fibre broadband across its Hull and East Yorkshire network

Ultrafast broadband to be available to the majority of KC’s customers by December 2017
Local communications provider KC today outlined plans to accelerate its deployment of ultrafast fibre broadband across its Hull and East Yorkshire network.

The news follows the announcement of plans for a change of name to KCOM from 4 April 2016.

The decision to increase the pace of its deployment will mean around 90,000 more homes and businesses will have access to KC’s market leading, fibre to the premises Lightstream service over the next 20 months, taking the total number of properties where it is available to around 150,000 – approximately three-quarters of KC’s network – by December 2017. At the end of the phase announced today, the total capital investment in KC’s fibre deployment will have reached approximately £60 million.

The acceleration of the UK’s most extensive ultrafast fibre broadband service has been made possible by a major business transformation programme launched by KC’s parent company, KCOM Group. This included the recently completed sale of its national network infrastructure outside the Hull and East Yorkshire area.

The adoption of a single brand and visual identity for all operations is a further important step in KCOM Group’s transformation programme.

Today the business operates five brands serving more than 170,000 customers across the UK. Those brands will come together on 4 April under the KCOM name and with a new visual identity. It means the current KC brand will be replaced after that date, as the company updates signage, bills and marketing materials.

KC’s managing director, Gary Young, said:

We’re focused on improving services for our customers, which is why we’re investing many millions of pounds to make Hull the UK’s ultrafast broadband capital.

During the next phase of our deployment we’ll be focusing on taking our Lightstream service to areas of our network where speeds are slower than average because of the length of copper cable from customers’ homes and businesses to the telephone exchange.

Our ambition to make this region the best-connected in the UK will help local people make the most of the benefits of being online and help businesses to start up and grow, creating jobs and long-term prosperity.

We’re a successful national business but our roots remain firmly in this area and our commitment to Hull and East Yorkshire remains as strong as ever. Moving to a national brand means we can raise the profile of the region at the same time as promoting our business.

Commenting on the announcement of KC’s accelerated fibre deployment, Lord Haskins, chair of the Humberside Local Enterprise Partnership, said:

This is good news for the region. The Humber has a significant digital economy with businesses of all types and sizes relying on digital technology to operate and, in many cases, innovate, so a robust infrastructure is vital to our economic success.

The UK government has recognised the growing need for the type of ultrafast connectivity KC’s investment is delivering and we are delighted that local businesses are already benefiting from it and that more will do so more quickly.