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Commerce and Industry

The Journal For Business to Business Marketing

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Masterminds at marketing achieve success in national competition

Two teams of marketing students from Hull University Business School pitched for success in the finals of a national marketing competition.

The students, who competed against 18 teams from prestigious universities such as Warwick and Leeds, were ranked in the top three in The Pitch, a nationwide marketing challenge organised by the CIM (Chartered Institute of Marketing).

‘I am delighted that both our teams of brilliant students were announced in the top three,’ said Peter Andrews, a lecturer in marketing at the Business School. ‘The students delivered agency quality presentations and managed to answer some particularly challenging questions from a probing panel of senior marketing professionals.

‘The winning order will be announced at the CIM Marketing Excellence Awards at Grosvenor House in London in April where our students will continue to be excellent ambassadors for the University and studying Marketing in Hull.’

Professor Kathryn Haynes, Dean of the Business School, said: ‘It is a wonderful achievement for our students Ethan, Keziah, Rhys and Simon.


‘I am particularly impressed that the judges commended them for their creativity, cohesiveness of their strategy and showing how their campaign’s return on investment would be measured.


‘They have really put their learning into practice. We are incredibly proud of them. When the judges said that ‘the future of marketing in the north looks good’, I think they are absolutely right!’

The students, who are all in their final year, presented their ideas in response to a real marketing challenge set by convenience food company, Rustlers.

They competed under the team names of The Masterminds of Marketing (Simon Heptonstall and Rhys Plater) and Team Hullympians (Kezian Bines and Ethan Moore).

‘The whole thing was absolutely brilliant,’ said Simon. ‘Although we spent the majority of the day biting our nails and waiting for the announcement, the experience we’ve gained from preparing for the event, as well as doing it, is invaluable and has absolutely paid off.’

Rhys said: ‘To be given the opportunity to pitch to six high profile judges, all of whom hold top marketing positions in global organisations such as IBM, LinkedIn and Aviva, was incredible – and for them to then pick ours as one of their favourites… We learnt lots from them throughout the day while also networking and finding out more about their roles.’

The students were tasked with encouraging more people to believe in the taste of Rustlers products, to help change perceptions and to convince them to try the products for the first time.


In addition to honing their pitching skills and building real-life experience to complement their classroom learning, the students have a chance to win some high value prizes in the competition.

The overall winners will receive: a £3,000 cash prize, VIP tickets to CIM’s Marketing Excellence Awards and one year complimentary CIM membership for each team member.

Runners up will also receive significant prizes including £1500 in cash while all finalists will enjoy permanent promotion on in ‘The Pitch’ hall of fame.

Professor Haynes also paid tribute to the support the students received from lecturers, marketing team and staff from the Business School’s Student and Graduate Centre for Professional Success, which provides essential employability-related engagement and support for students.

Participation in the competition is just one of the ways that the Business School is building stronger links with CIM.

Last year the Business School joined forces with the professional body to give students the opportunity to work towards professional qualifications through CIM Graduate Gateway.

Students now have the opportunity to achieve exemptions from CIM assessments while studying on our marketing programmes, if certain academic requirements are met.

This fast tracks the process of gaining invaluable professional qualifications from CIM, which can open up the door to increased earnings potential, a wealth of networking opportunities and resources, and will give students a real boost up the career ladder.

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