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Commerce and Industry

The Journal For Business to Business Marketing

Inspired in Hull: Kieran Breen

A distinguished graduate who has forged a successful marketing career at one of the top film studios in Hollywood will return to his alma mater this month (February) to share insights on the economics of the movie industry.

A distinguished graduate who has forged a successful marketing career at one of the top film studios in Hollywood will return to his alma mater this month (February) to share insights on the economics of the movie industry.

Kieran Breen, President of International Theatrical Marketing at Twentieth Century Fox, studied Economics at the University of Hull.

Since graduating in 1990, Kieran has developed a stellar career and guided the marketing campaigns for high-profile films such as Star Wars (2 and 3), X-MEN, Avatar and Bond movie Die Another Day.

Kieran, who now lives In Los Angeles, will be back in the UK to attend the BAFTAs on 14 February but is keen to take time out to return to Hull to reminisce about his time as a student and present an insider’s view of the film industry.

On Friday 12 February, he will deliver the University’s Inspired in Hull lecture – a series designed to highlight the success of Hull graduates and share their wisdom with the community, students and fellow alumni.

During his lecture entitled The Business of Film, Kieran will illustrate the value chain of the film industry – from production to the big screen. He will consider the importance of the international marketplace, the need to understand the consumer and the power of marketing in reaching the consumer. He will also explore some of the structural changes impacting the movie business and what this means for the future of the industry.

Kieran, whose currnet projects include The Revenant starring Leonardo DiCaprio, will welcome questions on his career history, the marketing of high-profile blockbusters and the importance of film industry awards such as the BAFTAs.

He said:

I have very fond memories of my time in Hull. It had a powerful influence on both my personal and professional life and I will always be grateful for that.

I look forward to returning to the university and sharing memories as well as an insight into a career that was born in Hull 25 years ago! I promise to be brief – I know the bar is open.

Kieran’s lecture will be introduced by Professor Kathryn Haynes, Dean of Hull University Business School.

Professor Haynes said:

Kieran Breen will be able to provide fascinating insight into the business of film and the economic reality behind the glamour. We welcome him back to the university where he began his remarkable career.

Kieran, who is responsible for the international marketing of Fox films in all territories outside of North America, is also Chairman of BAFTA Los Angeles.

After graduating from the University of Hull with a BSc in Economics, he began his film career in 1991 as a runner at Manifesto Films and Working Title Films.

The lecture will take place at Hull University Business School, Cottingham Road. It is free and open to all, but places are limited so booking is essential.

Refreshments will be available from 6pm, the lecture starts at 6.30pm.

Click here to book your place

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