University of Hull graduates are being put in the picture this week through a unique campaign with acclaimed Hull-born artist Pinky Vision.
In a collaboration between the Bondholders and the University of Hull, new graduates taking part in Graduation Week from July 13-17 are being invited to make their academic achievements public by posing inside picture frames designed in Pinky’s trademark contemporary and colourful style.
The aim of the fun initiative, which is being organised by Hull-based graduates Louise Drewery and Megan Kinsey, is to raise the profile of the city and the Humber region by illustrating its energy, creativity and talent to the wider world.
Already, through social media, the campaign is getting a huge and positive response from Bondholder companies and former students.
Louise Drewery, communications and events executive at Humber Bondholders, said that it would help showcase the region as producing some of the UK’s highest calibre graduates.
Sharing their photos will spread positive messages about the region. We’re hoping to harness the power of social media to widen our audience reach and we’re encouraging local organisations and individuals to join in the conversation by using the #wearehull hashtag.
With around 10,000 people here this week, as part of the graduation ceremonies, there is a real buzz around and this campaign will help to communicate that outside of the area.”
Forming part of the Bondholders remit to raise the profile of the Humber region, the campaign is also helping to raise awareness of the University of Hull ahead of 2016 recruitment.
The University of Hull produces incredible industry-ready talent with many of these graduates likely to go on to play a vital role in business.
Megan Kinsey, who works with the University of Hull’s marketing team after returning from the south of England, is calling for people to spread the message as widely as possible through their own social media channels.
It’s not just for graduates as we would like local Hull people to be involved in spreading the word about their home town,” she said. “We are getting a fantastic response from our alumni who have gone on to social medial to tell us about their great times here.
In addition to the graduate social media campaign, Bondholders have installed eye-catching and informative signage in Queen Victoria Square to inspire and inform visitors about the Humber region’s rich cultural and business fabric, as well as providing information on where to take the best graduation photos with iconic Hull backdrops.
History graduate Sam Jordan Turner said:
I absolutely loved my three years at the University. They’ve been the best of my life and I’ve had some experiences I’ll never forget.
According to the latest figures from the Higher Education Statistics Agency, Hull graduates are some of the most employable in the country with almost 95 per cent progressing into work or further study within six months of leaving, making Hull one of the top 20 universities in England for graduate employability.