World Trade Centre Hull & Humber marks Export Week with a special seminar on international business on May 20 that will liken the ups and downs of trading overseas to those of a big cycle race.
The event at the Hallmark Hotel, North Ferriby, in conjunction with UK Trade & Investment, will outline a five-stage route to winning an export yellow jersey.
UKTI says that, on average, companies can earn an extra £100,000 in additional sales within 18 months of working with them.
The seminar is part of the World Trade Centre’s Getting to Yellow campaign to promote overseas sales.
Lindsay West, a World Trade Centre director, said that the seminar would make light-hearted, but meaningful comparisons between exporting and cycling.
Cycling is big in our region, even more so after the success of the Tour de Yorkshire, and there is no doubt that exporting should be even bigger,” said Mr West, who is joint managing director of Hull firm Garthwest Ltd.
It is of course absolutely crucial to the health of the regional economy, and both require stamina, strategy and knowledge to be successful.
The seminar will provide expert advice to help exporters through the various stages and get the rewards their efforts deserve.
As well as presentations on selling overseas, UKTI trade advisers and WTC official business partners will field questions at the seminar and there will be an opportunity for one-to-one meetings.
Export Week, the seventh to be staged by UKTI, runs from May 18-22 and comes as the government is calling for 100,000 new exporters by 2020.
The WTC and UKTI both believe thousands of Humber businesses are missing out on possible export opportunities.
The seminar is open from 7.45am for breakfast, with an introduction at 8.30am, and runs to 10am.
Also, as part of export week, the World Trade Centre, in partnership with the China-Britain Business Council, is hosting a Doing Business in China seminar on May 22, from 10am to 12.30pm.
Despite a slowdown, China is still forecast to become the world’s biggest economy.
You can register for the free seminars on: email@example.com