A new franchisee recruitment service has been launched by East Yorkshire public relations and marketing consultancy Verrill PR.
Verrill PR has been providing public relations services to major franchisors for more than 15 years and now franchisee recruitment specialist Ron Hutton has joined the team to help deliver the new service.
Managing Director Steve Verrill said:
I’m delighted that Ron has joined forces with us and I’m looking forward to being able to provide a personalised and effective recruitment service to franchisors.
The timing couldn’t be better as pension reforms means there is likely to be a surge of interest in franchises from people looking to invest their savings in a business rather than an annuity.
We have helped clients to attract new franchisees by raising awareness of brands and opportunities for many years. Now Ron will be able to provide hands on expertise to deliver proven systems and processes to create even more powerful recruitment campaigns.
Mr Hutton, a former recruitment director for Chemex International and Rainbow International, said:
This is an exciting time for the franchise industry and our new service will ensure that clients are in the best possible position to gain from the increasing numbers of people looking to invest in a franchise.
There are many one size fits all solutions in the market place but our service will differ by being designed to meet the needs of individual franchisors while still remaining highly cost effective.
VPR will also provide a full consultancy service to companies wishing to franchise their businesses.
More information on Market Weighton based VPR can be found at www.verrillpr.co.uk