Forrester Boyd Expands Service Offerings to include Marketing

Forrester Boyd, a leading regional accountancy firm is excited to add marketing to its extensive range of services. In recognition of this strategic move, Alison Mitchell is now the firms Head of Marketing.

Forrester Boyd, a leading regional accountancy firm is excited to add marketing to its extensive range of services. In recognition of this strategic move, Alison Mitchell is now the firms Head of Marketing. 

Alison has been with the firm for nearly six years as the marketing manager and has helped to develop and grow the marketing function internally to support the growth and development of Forrester Boyd.  Following a number of meetings with the firms’ client’s to discuss their marketing strategies and areas for improvement, the firm has now launched their marketing services, not only for existing clients, but also as an external service for other businesses. These services include marketing consultancy, strategic planning, and design work tailored to meet the unique needs of each client.

Phil George, Partner and Business Development Partner at Forrester Boyd, expressed his enthusiasm for Alison’s appointment, ‘We wanted Alison’s title to be reflective of the level of service that she delivers not only to the partners and the firm, but also externally to our existing clients and to other non-client firms.’ 

Phil continued, ‘Alison, a chartered marketer, has over 30 years of experience both in house and agency side, the last 10 being in professional services. She chairs the Marketing Taskforce for the UK200 Group, a membership of over 60 accountancy and law firms, sharing her expertise and guidance to other marketers within the group and building her network. Head of Marketing we feel is the perfect title to reflect her expertise and the services that she provides.’ 

Alison has also accepted a position to sit on the steering group of the Humber Business Week. ‘We are excited to have Alison Mitchell on board as a member of the Humber Business Week Steering Group. Her extensive network of connections and knowledge of the business community, especially on the south bank of the Humber, will be invaluable as we continue to grow and expand the reach of the Business Week,’ said Chair of the Humber Business Week, Pat Coyle. 

Alison’s new title of Head of Marketing, signifies Forrester Boyd's commitment to providing exceptional marketing services to its clients. Recent work to develop a new outreach programme with Nuffield Health located in Hull, only exemplifies this. Tennis Manager, Dave Kitchen commented, ‘Having worked with Alison and the Forrester Boyd marketing team on our new primary schools outreach programme, I cannot praise them enough. Alison has given me a whole new way of looking at problems and how to overcome them, as well as helping us promote in areas that before would have simply been impossible to reach.’ 

With Alison’s strategic leadership and vision, the firm aims to help businesses achieve their marketing goals and drive growth through tailored solutions and expert advice.

For more information on Forrester Boyd's marketing services, please visit our website at www.forrester-boyd.co.uk or contact us directly on 01472 350601 to discuss how we can support and elevate your business.