AaGlobal reaches for the sky in digital marketing deal with Humberside Airport

A leading language services provider is flying high with its first digital marketing campaign after launching a new phase in partnership with Humberside Airport.

AaGlobal Language Services initially promoted its professional translation and interpreting services on digital billboards in Hull. Now the company is targeting international business travellers directly by using the airport’s screens in a 12-month deal which will run until summer 2026 – marking the 15th anniversary of AaGlobal’s arrival in Hull.

Kirk Akdemir, CEO of AaGlobal, said: “Having established ourselves as the market leader in our region we feel now is the right time to reach out to a wider business audience with our services.

“The initial digital campaign reflects how we have grown and developed as a business since expanding to Hull in 2011, investing in technology and taking a more innovative approach.

“The partnership with Humberside Airport takes that further and as we enter 2026 will mark an important milestone for AaGlobal. It also enables us to work closely with another key player in the region’s international business community.”

AaGlobal is the major partner of the International Trade Centre within Hull & Humber Chamber of Commerce. Humberside Airport’s services include three flights a day to Schiphol, with connections worldwide.

AaGlobal was a private sector specialist when the company was launched by Kirk in Worcester more than 30 years ago. Since then the expansion to Hull has driven significant growth in public sector work. 

Hull is now AaGlobal’s head office and the workforce has grown from the two people who opened the Hull office to a team of more than 40, with the number of linguists operating worldwide having increased from 6,000 to more than 15,000, covering over 500 languages and dialects.

Kirk said: “The public sector is still the biggest part of our client base but our private sector track record remains strong. We have worked at a very high level with many global brands in the past and this will help us build on that by connecting with a wider audience of international business travellers and particularly those flying between Humberside and Schiphol and onwards to more than 150 destinations.

“We want to make more businesses aware of what we do by highlighting the importance to businesses of using professional language services when they are working to deliver their own high calibre services to international clients. 

“Our approach is always to support the highest level of communications in international languages and in the often detailed, technical and specific languages of business.”

Chantelle Akdemir, AaGlobal’s Business Development Manager, said: “We are aware there are so many businesses in the Humber region operating internationally and travelling through Humberside Airport and we want to let them know there is a translation company in Hull which works to the level of professionalism which matches their own.

“The campaign in July was the first time we had used digital media to promote the company. We will monitor the impact as we progress and we may look at extending the campaign to other airports in the UK and across other forms of media. It’s important to consider adopting different media for different audiences – the whole process started with the launch of our print brochure at Chamber Expo.”

Tracey Frankish-Creed, Business Partners & Marketing Executive at Humberside Airport, said: “We are pleased to welcome AaGlobal, a local business with global reach, on board at Humberside Airport.  Together we are helping connect the Humber region to the world”.